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According to a recent survey, about half of all American small businesses lack a solid marketing plan. Not having a plan in place is one of the biggest marketing mistakes that any small business can make. If you're not marketing your business enough at this time, it could eventually lead to its demise. You're going to struggle t...

If you run a small business, no matter what it is that you do, or where you’re located, you need a website. Small business websites are crucial for online visibility, branding, and driving sales, but only if you've got good web design. To make a high-quality website for your business, you need to know what core features to inclu...

The first and oldest web domain on the internet is symbolics.com, founded in 1985. And even they updated their look and feel to keep up with modern search and user trends. Web design might sometimes seem like an unnecessary expense for some small business owners. In fact, it's quite the opposite. User habits and Google search al...

According to a study by the Pew Research Center, almost half of all Americans (47%) say they have made a purchase at a business website in the past 12 months. This means that businesses of all sizes – from small mom-and-pop shops to large corporations – need to have websites if they want to be able to reach potential customers. ...

Do you need to build a website for your small business and are considering building one yourself? If you don't yet have one, building a small business website is very important. Unfortunately, many people think that it's something that they can build on their own. Only after making a low-quality website do they realize that they...

A website is a vital component to a small businesses’ success. However not an website will do. About one in five small business websites struggle to generate traffic to their website. Meanwhile, 57% of users won't recommend a company with a poor mobile web design. If your website doesn't offer a positive experience, you could lo...

Does your company have a great reputation among consumers? If it doesn't, it could be hurting your business even more than you might realize. One recent report suggested that a company's reputation can account for more than 60% of its total value. As a result, your business might not be worth as much as it would be worth otherwi...

A recent study found that 50% of consumers believe that website design is a fundamental factor in a business’s brand. Website design showcases your business’s style, attitude, and aesthetic. However, small business websites aren’t forever. They need to be updated and redesigned just like any part of your business. To help you, w...